PureForge

KEEP IT.

Wash, condition, oil, shape. A six-step routine for the beard you already wear, built around camellia seed oil.

Shop The WorksSee the routine
A bearded man in a workshop warms oil between his hands.

SIX STEPS. MOST MORNINGS NEED THREE.

Wash and condition a few times a week. Oil and balm daily. The rest when you need it.

A hand draws a wooden comb through a full beard.Get all six in The Works — about 17% less[OPEN: final pricing]
  1. 1
    FLUX · Beard Wash

    Cleans the beard and the skin under it without a stripped feel, and rinses away visible flakes. Two or three times a week.

  2. 2
    ANNEAL · Beard Conditioner

    Detangles and softens, so the comb goes through. Leave on for a minute, then rinse.

  3. 3
    QUENCH · Beard Oil

    Three to five drops of light camellia seed oil, worked down to the skin. Comes in Cedar & Black Pepper or unscented.

  4. 4
    TEMPER · Beard Balm

    Settles flyaways and holds the shape for a kept look.

  5. 5
    SWAGE · Mustache Wax

    Warm a little between your fingers, then twist to shape.

  6. 6
    FINISH · Face Moisturizer

    For the cheeks and forehead above the beard line. Skin feels soft, not shiny.

THE BENCH

All prices provisional until COGS returns [OPEN].

THE WORKS
All six steps

The full routine, with your choice of QUENCH. About 17% less than buying each.

$143 (was $172)
FLUX
Beard Wash

Cleans without a stripped feel.

$26
ANNEAL
Beard Conditioner

Softer, easier to comb.

$26
QUENCH
Beard Oil, Cedar & Black Pepper

Light camellia seed oil with a dry cedar scent.

$34
QUENCH
Beard Oil, Unscented

Same oil, no fragrance.

$34
TEMPER
Beard Balm

Holds shape, tames flyaways.

$30
SWAGE
Mustache Wax

Firm hold for the mustache.

$20
FINISH
Face Moisturizer

For the skin above the beard line.

$36

THE OIL THEY KEEP ON THE BLADES.

Bladesmiths and woodworkers have used camellia seed oil for generations to keep good steel from rusting. It's thin, it spreads easily, and a little goes a long way. It runs through every PureForge product, and it leads in QUENCH.

[OPEN: camellia seed oil level in QUENCH, from the manufacturer's formula sheet. Do not publish a percentage until it is confirmed.]

Camellia seeds and a white camellia blossom beside a dish of oil on a steel plate.
A man with a short grey-flecked beard wipes a steel chisel at a workbench.
A drop of golden oil on a bar of heat-tinted steel.

LEFT ON THE BENCH.

Formulated without [OPEN: final list from each SKU's INCI. Proposed: silicones, mineral oil, parabens, phthalates, synthetic dyes].

No growth promises, either. A beard grows on its own schedule. We make the one you have easier to live with.

FAQ